Michael J. Wilson Jr.
CIP, CFI · Director of Education, Credable LearningInterventionist, author, and family recovery specialist with over 15 years of experience helping families navigate addiction. Creator of the CFI (Certified Family-Focused Interventions) model and founder of Credable Learning.

Interventionist since 2008
Author since 2018
CIP Certified
Pennsylvania Certification Board
NAADAC + PCB Approved
#185919, Tier C
Published Author
Loving Lions (2018)
15+ Years
Family Recovery Services
From Personal Recovery to Professional Mission
Michael Wilson was born in Brunswick, Maine in 1976 and grew up in Beverly, Massachusetts, where he still lives and works today. He spent many of his younger years in active addiction, struggling through repeated attempts at recovery. Those experiences, and the process that eventually led him to get well and change his life, became the foundation for everything he does now.
His service work in Beverly began in 2008 with various supportive and leadership roles in coalitions and a local substance abuse task force. His passion for helping families drove him to build a new set of services for families in his community, paving the way for more family-focused work to be available around addiction and recovery.
"The personal touch that he provides for each family is often met with a sigh of relief that someone is listening and finally understands what is happening to them. The services that he has created and provided are often seen as a beacon of hope for families who had previously been left feeling hopeless and confused."
Michael found a way to bridge the gap between families in crisis and the professional support they needed. He offers his insights and experience through direct family services, professional training, support groups, and speaking engagements. He is always looking for new ways to be part of the solution.
Professional Background
Over 15 years of dedicated service to families struggling with addiction across New England and nationwide.
Renewed Hope Project
2009 - 2014
Founder and Executive Director of a local non-profit organization providing services and community supports for families struggling with addiction in the Beverly, MA area.
East Point Recovery
2014 - Present
Co-Owner and Director of Family Services at East Point Recovery Centers LLC (formerly Baystate Recovery Services). Operating across New England with a variety of family-focused and individual services.
Credable Learning
2009 - Present
Creator of the CFI model and founder of Credable Learning. NAADAC Approved Education Provider training professionals nationwide in family-focused intervention through the CFI Training Program.
Why Michael Created the CFI Model
After years of working directly with families in crisis, Michael saw a consistent problem: families were either being left out of the process entirely or being handed a one-size-fits-all approach that didn't account for the complexity of their situation. The intervention field was dominated by confrontational methods that often did more harm than good.
The CFI (Certified Family-Focused Interventions) model was born from the belief that the family system is central to lasting change. Instead of focusing solely on the individual with a substance use disorder, CFI works with the entire family: educating, organizing, and guiding them through a structured process that respects everyone's dignity and autonomy.
Since 2009, Michael has trained professionals across the country in this approach. The program integrates family systems theory, motivational interviewing, addiction education, and ethical professional practice into a comprehensive framework that professionals can apply immediately.
Loving Lions
In Loving Lions, Michael takes readers on a candid journey through the chaos of addiction, revealing both the inner turmoil of the individual and the heartbreak families endure. Drawing on his own life story of active addiction and eventual recovery, he exposes the emotional complexities that keep loved ones trapped in confusion, fear, and denial.
The book provides families with a fresh perspective on how to effectively intervene, concrete tools to replace enabling with sustainable, boundary-driven support, and emotional insights that bridge the gap between empathy and proactive change.

What Readers Are Saying
Excerpted from verified Amazon reviews and professional reader feedback.
“It has definitely changed my direction in my thoughts about helping my adult son in his bipolar depression and addiction. I am going to seek family intervention to learn more about his needs and stop trying to convince him to get better.”
Barbara J. Wear
Parent · August 2018
Amazon Verified Purchase
“Loving Lions is by far the most thorough guide for families struggling with their loved one's addiction that I have read. His insight and guidance comes from lived experience and he has a wonderful ability to explain what is so counterintuitive to ‘normal’ parenting skills through clear metaphors, stories and examples.”
Recovery Professional
Treatment Specialist · August 2018
Professional & Personal Experience
“We've incorporated Michael's family-focused approach into our treatment programming. The outcomes speak for themselves — families who engage with these concepts show significantly better long-term recovery rates. This should be standard reading in our field.”
Treatment Center Director
Clinical Director · 2020
Professional Review